Your Trusted Market Research Partner

We help companies like yours make the critical decisions that build powerful marketing strategies and result in superior market research results. Balaban Market Research Consulting (BMRC) is one of the most trusted market research companies in the United States because our rich experience in providing clients with decision making information related to marketing, advertising, product, pricing and brand strategy decisions will place your company at the leading edge of market superiority.

We listen. At Balaban Market Research Consulting, we believe listening to our clients to understand their needs and objectives is the most critical step in developing a win-win working relationship and, most importantly, desired results. We think carefully about all decisions and the scope of how market intelligence integrates with your particular study. Our market research studies involving branding, pricing, positioning, new product research and advertising research are extensive and provide a rich history of experience and superior results for hundreds of satisfied clients.

Led by industry veteran, Caryn L. Balaban, a Yale University educated market research consultant and focus group moderator with more than twenty years of experience, BMRC brings a powerful portfolio of experience to bear on your market research project.

Whatever you are looking for in a market research consultant---branding, brand positioning, advertising, pricing, new products, customer loyalty and satisfaction or market segmentation---let Balaban Market Research Consulting make it easy for you. We are a professional, experienced, market research company who will provide actionable results that will allow you to take your company to the next level. Our market research is one of the very best investments in your company’s future that you can possibly make.

Some of our proficiencies include:

Advertising Research

Branding Market Research including Brand Equity & Awareness

Name and Logo Development and Testing

Concept development & testing

Customer and Employee Satisfaction Studies

Idea Generation (Ideation)

Market Segmentation Analysis

Message Development & Testing

Motivational Research

Positioning Studies

Pricing Research

New product or product development Research

Product Awareness

Web Site Evaluation and Usability Studies